"STAYING HUMAN."
An ARG fused with digital storytelling and action.
Stay human by replacing passive consumption with shared action. Curiosity, participation, and attention are rewarded instead of extracted.
The experience unfolds across digital platforms and physical spaces where actions carry weight. Participants advance through a ranking system, earn recognition on live leaderboards, and unlock tangible and narrative rewards. As engagement deepens, hidden systems surface, narratives branch, and the world responds.
Responsibilities: Art direction, worldbuilding, and narrative design for the Cell Ops ARG. Visual identity and branding systems including 3D rendering and concept design. Mixed-media installations incorporating RFID and physical-digital interactions. Front-end web development, custom narrative systems (Bink), progression and reward frameworks, Discord architecture, and experimental video and environmental storytelling.
Above: Users use "contact points" to uncover clues for the world of Cell Ops. Simply hold phone to tag to scan.
Below: Leaderboard, discord, flyers.
Below: Leaderboard, discord, flyers.
Bink is a narrative interface that pulls from a structured database, revealing information based on context, discovery, and progression
Participants find access codes IRL or online to give "Bink" on the site.
Cell Ops is uses digital storytelling to reveal a fictional narrative. The story should be just as developed as the mechanisms to hold user's interest.
Cell Ops is built through atmosphere. Fragments, signals, and artifacts invite you to slow down, look closer, and connect the dots. Nothing is handed to you. Meaning emerges through exploration.
[ PROJECT 1NK ]
Cell Ops Animated Series.
The 20 page blueprint for the Cell Ops world.
Above: LORE concepts and ideas for characters within a Cell Ops Tv Series. Characters in collaboration with Rizky Arya.
Below: "Cell Ops Relay" Installation work to bring elements of the world into real life. Having a landmark in combination with a contact point, can help direct users to key places.
Design and marketability matter to us because they are the bridge to new audiences. By leading with strong visual language and clear intent, we create entry points for people who might not normally engage with this kind of work. Every decision is considered to make ideas approachable, compelling, and worth exploring beyond someone’s usual interests.
