In a race to the bottom for attention and engagement..
We chose to build upward.
We challenge passive scrolling with an ARG built on real-world missions, rewards, and shared accomplishment. Curiosity and participation are rewarded, not extracted, as players discover deeper ways to play and contribute.
Responsibilities: Art direction, worldbuilding, and narrative design for the Cell Ops ARG. Visual identity and branding systems including 3D rendering and concept design. Mixed-media installations incorporating RFID and physical-digital interactions. Front-end web development, custom narrative systems (Bink), progression and reward frameworks, Discord architecture, and experimental video and environmental storytelling.
Above: Users use "contact points" to uncover clues for the world of Cell Ops. Leaderboard of Extraction 001.
Below: Community involvement, discord, walkthroughs, flyers.
Below: Community involvement, discord, walkthroughs, flyers.
BiNk is a narrative interface that pulls from a structured database, revealing information based on context, discovery, and progression
Participants find access codes IRL or online to give "BiNk" on the site.
Cell Ops uses digital and IRL storytelling to reveal a fictional narrative. The story should be just as developed as the mechanisms to hold user's interest.
Above: "Cell Ops Relay" Installation work to bring elements of the world into real life. Having a landmark in combination with a contact point, can help direct users to key places.
Below: 3D Renders of "1NK". Mysterious matter in the Cell Ops universe.
Above: Spirit Bond used to hide clues while creating interactive connection to the narrative.
Below: The 20 page blueprint for the Cell Ops world.
Below: The 20 page blueprint for the Cell Ops world.
Charms are earned through participation in Cell Ops. Each charm is numbered, and marks real engagement, not purchase, serving as a record of contribution and involvement. There is a Charm Database for viewing all acquired pieces and trade portal. This encourages secondary interactions.
Design and marketability matter to us because they are the bridge to new audiences. By leading with strong visual language and clear intent, we create entry points for people who might not normally engage with this kind of work. Every decision is considered to make ideas captivating, compelling, and rewarding.
