Undertone ARG -
A24 Horror Film
With ARGHouse, I contributed puzzle design, video, and brand assets to an alternate reality game built to give horror fans something deeper before Undertone hit theaters.
The campaign extended the world of the film through a fictional podcast, hidden clues, and interactive web pieces. Audiences could uncover the story themselves rather than just watching a trailer and waiting. Fangoria, Bloody Disgusting, and DiscussingFilm picked it organically. 250,000+ views by release.
Role: Puzzle design, video, brand assets
Agency: ARGHouse
In partnership with: the Undertone team at A24
