Undertone - A24 Horror Film ARG
Contracted under ARGHouse, I contributed to an alternate reality game built to give horror fans something deeper to dig into before Undertone hit theaters. The campaign extended the world of the film through a fictional podcast, hidden clues, and interactive web pieces — letting audiences uncover pieces of the story themselves rather than just watching a trailer and waiting. The project was picked up by Fangoria, Bloody Disgusting, and DiscussingFilm, reaching over 500,000 views by the film's release.
Responsibilities: Creative production and asset development for an alternate reality game campaign. Video editing and motion asset creation for narrative content. Puzzle design and interactive experience development. Social media presence and content strategy supporting campaign rollout and audience engagement.
Above: Loey Lane walkthrough supercut by ARGHouse Team.
Below: Stills of puzzle pages.
