BIG PINK'S

Truth Booth

We called it the Truth Booth because that's what it pulled out of people. Give someone a phone in a dark room during a show and they'll say things they'd never post.

We converted a phone booth into an audio visual capsule: cameras, motion detection, controlled lighting, a functioning handset. Concert goers stepped in, picked up the phone, and left something real. What came back was unfiltered. Confessions, hype, drunk voicemails, people being real with no audience. Raw footage we shaped into content long after the lights went down. Ten months. Thousands of patrons.