SCOPE
Brand Identity, Editorial Design, Illustration, Packaging, Retail
INDUSTRY
Precision Agriculture / Publishing
STAGE
Startup
Simple idea. Serious craft. A book that meets growers at depth they deserve.
The grow space is crowded with guides that reduce complex problems into shallow answers. I helped created a brand that treats growers with respect. Clear when you’re new. Deep when you’re experienced. Always grounded in real science, not personal bias. It pays off effort, and it gives every grower something they can actually apply the moment they close the page.
Since launch, Yield Science has expanded to 90 stores across 30 states, with more than 3,000+ copies sold.
330 pages.
Every one of them earned.
The book was Yield Science's core product. A technical reference guide for precision agriculture.
Each chapter opened with color-coded corner tabs in green so growers could flip to what they needed without thumbing through an index. Dense technical content got broken into illustrated spreads that made soil data and crop cycles readable for people who'd never touched a design tool in their life. The navigation was built for muddy hands, not a bookshelf.
Built to stand out on a crowded counter.
Grow stores are walls of product stacked floor to ceiling. I concepted and designed a countertop display that broke the pattern. Glowing black and green in a sea of brown and white, with display so the book faced the customer, and inventory underneath. It sold itself from the register.
Getting the word out.
Store partnerships, social campaigns, giveaway promotions, conference banners, every piece carried the same brand language. Consistent enough to build recognition, flexible enough to fit a Toledo Indoor Garden Instagram co-op and a national trade show booth in the same week.
Outcome
Yield Science set out to prove that growers would pay for depth. They did.
Since launch, the book has reached 90 stores across 30 states, with more than 3,000 copies sold — a technical reference guide competing on shelves against quick-answer guides that promise the opposite. The corner tabs, the illustrated spreads, the refusal to flatten complex agronomy into tips: none of it was decoration. It was the argument that a grower's time is worth designing for.
The brand worked because it never talked down.
90+
Stores
Shelf Space Earned. A technical reference guide, not an impulse buy — placed in 90 stores because retailers believed growers would pay for depth.
30+
States
National Reach. From a single book to a national footprint, with no distribution deal and no publisher behind it.
3,000+ Copies
Three thousand growers paid for a 330-page manual. The market decided the respect was worth it.