Simple idea. Serious craft. A brand that meets growers at depth they deserve.
The grow space is crowded with guides that reduce complex problems into shallow answers. I created a brand that treats growers with respect. Clear when you’re new. Deep when you’re experienced. Always grounded in real science, not personal bias. It pays off effort, and it gives every grower something they can actually apply the moment they close the page.
Since launch, Yield Science has expanded to 90 stores across 30 states, with more than 3,000+ copies sold.
Brand Identity
Creative Direction
Book Design & Illustration
Packaging Design
3D Visualization
Website Design
Retail Display Design
Marketing Collateral
330 pages.
Every one of them earned.
The book was Yield Science's core product. A technical reference guide for precision agriculture.
Each chapter opened with color-coded corner tabs in green so growers could flip to what they needed without thumbing through an index. Dense technical content got broken into illustrated spreads that made soil data and crop cycles readable for people who'd never touched a design tool in their life. The navigation was built for muddy hands, not a bookshelf.
Built to stand out on a crowded counter.
Grow stores are walls of product stacked floor to ceiling. I concepted and designed a countertop display that broke the pattern. Glowing black and green in a sea of brown and white, with display so the book faced the customer, and inventory underneath. It sold itself from the register.
Getting the word out.
Store partnerships, social campaigns, giveaway promotions, conference banners, every piece carried the same brand language. Consistent enough to build recognition, flexible enough to fit a Toledo Indoor Garden Instagram co-op and a national trade show booth in the same week.
